Search Engine Marketing

A form of marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. A PPC advertiser only pays when the person performing a search clicks on an ad. After clicking on the ad, the visitor is immediately directed to the advertiser's website or landing page.

We work with some of the largest SEM vendors are Google AdWords and Bing Microsoft adCenter.

PPC Step 1

Establish website goals
Establish campaign goals
Analyze current website
Define & review top online competitors
Import search engine accounts onto one of our management platforms

PPC Step 2

Review all ad copy
Review all keyword campaigns
Review URL destination & desired click path
Review campaign restrictions, filters and negative keyword selection
Implement the conversion/tracking code

PPC Step 3

Landing page recommendations with mock-ups
Call-to-action feedback & recommendations & implementation
Pay Per Click campaign recommendations & implementation: (ad copy)
Pay Per Click campaign recommendations & implementation: (keywords)
Regional targeting strategies, recommendations & implementation (all campaigns)

Pay-Per-Click and Adwords

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