Design Beautiful Landing Pages
That Convert More Leads
While websites are great for information and exploration, they’re duds at turning traffic into revenue. Create and optimize dedicated landing pages that prompt your visitors with one focused goal instead of leaving them to wander a site full of distractions.
Why and When Should You Use Landing Pages?
Why? Because Landing Pages help increase your conversion rates.
The main reason for this is that targeted promotion or product specific landing pages are focused on a single objective that matches the intent of the ad that your visitors clicked on to reach your page.
We’ve learned that sending traffic to your homepage vs. a standalone landing page does not work. Your homepage is designed with a more general purpose in mind. It speaks more to your overall brand and corporate values and is typically loaded with links and navigation to other areas of your site.
Every link on your page that doesn’t represent your conversion goal is a distraction that will dilute your message and reduce your conversion rate.
A Landing Page can collect information that is specific to an Ad that you are using… directing a potential customer to fill out a form or call.
When? Whenever you are using an inbound advertising campaign you operate you should use a landing page.
Whether you are trying to capture leads for a service that you are offering or you might be selling multiple products, your homepage may not be able deal with this level of message differentiation. The style and effectiveness of your inbound marketing will also vary according to the source (PPC, email, organic, social media, display banners), so you should try and provide a relevant experience to each input to the funnel. By doing so you will not only see an increase leads but you will also see an increase quality of your leads.
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