Search Engine Optimization, or SEO, is the process of altering the content and other aspects of a Client’s website to target specific traffic and types of visitors to that website. SEO is a powerful program for growing site positioning and traffic and is the main staple for successful online marketing.
In contrast to Pay Per Click, or PPC, search engine optimization is a process that may take weeks or months to achieve desired results. This is because search algorithms look to many technical and contextual facets of a website including inbound link count, optimized content, and relevancy, in order to formulate page rankings and positioning.
It is also important to note that search algorithms change relevancy formulas on a regular basis, and your site’s optimization must be continually adjusted and maintained to keep it’s rankings across top search engines like Google and Yahoo. This is why we offers a search engine optimization plan based on initial setup and monthly maintenance, to ensure your site’s rankings do not negatively slide.
We start by auditing your site’s structure, content, competition, and current rankings, and move on to develop an executable action plan specifically designed to optimize and enhance your web site for top search engines.
~ Initial Consultation - We will schedule some time to get to know you and your business. We will try to understand your goals, what you have tried before and where you need help. From there we will develop a strategy.
~ Keyword Research - is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
~ Website Submission Google, Yahoo & Bing Sitemap Creation - We will create XML site map of your website and submit it to major search engine, this will improve your ranking and it will make sure search engine do crawl all of your pages on your website. This way the search engines will be able to find your pages each time they crawl your site and find any new pages that are created.
~ Local SEO - Local Listings give you an upper hand, because you show up when people are searching locally. Be found on Google Maps, Yahoo Local, Yelp and many more.
~ Mobile Design or Responsive Design - Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.
~ Quality Content - The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. Good content is relevant to your business and and doesn't waste the user time. Engaging and compelling writing is a must. Quality content will capture the reader’s attention and grip them until the very end. The only way to accomplish this is by writing in a compelling and engaging manner. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)
~ Title Tag Modification - We will make sure your page title have the correct content, specially the targeting keywords we are going to work on. We will check for all the Errors and delete unnecessary symbol signs.
~ Robots.txt Optimization - We will check the programming of your Robots.txt, make sure they are coded correctly and they don’t have any blocks or incorrect no-follows attributes in it. We can create them for you if you haven't already
~ Image ALT Tag - We will check all of your website images, check their ALT tags and add necessary tags and fix any errors your site might have in Images ALT tags.
~ Header Tag Optimization - Correct or targeting content in H1 heading tags is very valuable for search engines when it comes to ranking your site for specific keywords.
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