Lead Generation

A lead is any potential customer who indicates interest in a company's product or service in some way, shape, or form.

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of receiving a random cold call from someone who purchased their contact information.

How does it work?

1. First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
3. That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
4. Once on the landing page, your visitor fills out a form in exchange for the offer.

Lead Generation Marketing

• Content
• Email
• Ads and Retargeting
• Blog
• Social Media
• Referral Marketing

Lead Generation Strategies

Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads.

• Facebook Lead Generation
• Instagram Lead Generation
• Twitter Lead Generation
• LinkedIN Lead Generation
• PPC Lead Generation

 

Contact Us at 805-405-1516 or submit your questions for a no cost, no obligation consultation today!