A lead is any potential customer who indicates interest in a company's product or service in some way, shape, or form.

Leads typically hear from a business or organization after opening communication (by submitting personal information for an offer, trial, or subscription) … instead of receiving a random cold call from someone who purchased their contact information.

How does it work?

  1. First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page.
  2. That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
  3. That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
  4. Once on the landing page, your visitor fills out a form in exchange for the offer.

Lead Generation Marketing

  • Content
  • Email
  • Ads and Retargeting
  • Blog
  • Social Media
  • Referral Marketing

Lead Generation Strategies

Online lead generation encompasses a wide range of tactics, campaigns, and strategies depending on the platform on which you wish to capture leads.

  • Facebook Lead Generation
  • Instagram Lead Generation
  • Twitter Lead Generation
  • LinkedIN Lead Generation
  • PPC Lead Generation

 

Contact Us at 805-405-1516 or submit your questions for a no cost, no obligation consultation today!

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Contact Us at 805-405-1516 or submit your questions for a no cost, no obligation consultation today!