Top Ten Landing Page Tips

Landing Pages

Top Ten Landing Page Tips for your Business

  1. Don’t send any traffic (Ad campaign traffic of any sort) to your homepage. Use a Landing Page!
  2. Each landing page should have a single purpose and thus a single focused message.
  3. The primary headline of your landing page matches the ad visitors clicked to get there. Don’t cause unnecessary confusion by mixing messages.
  4. Make your call to action (CTA) big and position it above the fold. Use bright colors such as orange or green.
  5. Use Directional cues such as arrows or hero shots (photos of people) pointing to the form or submit button.
  6. Remove unnecessary content, reduce the clutter.
  7. Use real testimonials (with pictures) for authenticity. Make sure you have the customers approval.
  8. Simplify your copy by using bullets and short sentences.
  9. Show your phone number so people can contact you immediately. NOTE: track calls from your landing page so that you understand the success of each campaign.
  10. Always be testing! A/B test the landing page often and track the results. Let the customer decide which page works best. Even tests out each tip above. Try different fonts, sizes, colors, and layouts.

We’ve ideated and performed over 8,000 landing page and form test in the past 10 years, we’re bullish on A/B testing. You will be surprised by some of your results.

Please contact us at 805-405-1516 for a free initial consultation. Make the first step to empower your business online today!

Robert Roslauski founded Crooked Tooth Media in 1998, An expert in lead generation, he has worked in the following industries; Mortgage, Home Loans and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding. Rob has a BA from Saint Louis University.

Robert Roslauski is available for Consulting and for speeches on Internet Marketing and Lead Generation. Please contact Robert at 805-405-1516.

Our Projects and Who we’ve worked with…

Crooked Tooth Media provides big brand strategies adapted for your small or large business.

Crooked Tooth Media Projects

Consulting Services;

~ Web and Graphic Design Firm, that specializes in Usability
~ Mobile Usability/Design
~ Lead Generation
~ App Development
~ Writer, Author, Script Writer, Blogger
~ Social Media Marketing (Twitter, Facebook, Tumblr, LinkedIN) – Optimization
~ Facebook Testing and Optimization
~ Search Engine Optimization
~ Search Engine Marking
~ Pay Per Click
~ Ecommerce Solutions
~ Branding
~ Syndication
~ Analytics

How We Started…

Robert Roslauski founded Crooked Tooth Media (formerly goplacez, llc and CyberX) in 1998, using his extensive experience in the online industry. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding.

An expert in lead generation, he has worked in the following industries; Mortgage, Home and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more.

He has worked on website for such companies as; MasterCard, Priceless.com, LowerMyBills, ClassesUSA, Realtor.com, Spreadthered.com (Coca-Cola), JPMorganChase, American Century, Conway, Lincoln Financial, Oracle, Chrysler Canada (French and English), Dodge Canada (French and English), Jeep Canada (French and English), Chrysler Gift Gallery, Dodge Goods, Jeep Gear, Chrysler International, Chrysler Rewards, Marsh, and Waste Management.

Online Consulting Services

Consulting Services

Consulting

Consulting

Our Consulting Services, can help you with four critical areas of your online business; Search Engine Optimization, Search Engine Marketing (Pay Per Click), Social Media and Ab Testing – Conversion Optimization. Let us handle your online business marketing so you can get back to doing what you do best – running your company.

Crooked Tooth Media can help any business or professional to develop a steady stream of online traffic leads and sales. Crooked Tooth will take the time to discuss your industry, your competition, your needs and your goals. We will then custom develop a program that performs to meet those needs and goals.

SEO Consulting – Initial Local SEO Audit and Setup
We discover any problems and lay the best possible foundation for your Local SEO campaign. Not sure why your Google Plus listing isn’t ranking well? Dealing with duplicate listings on Google Maps? Want your business to be found in the Google Places section? We can help. Our Pricing

PPC Audit and Setup
Pay Per Click Advertising is a powerful and complex advertising option, and a must have for many businesses. It may be all that is needed by your business, and for others it’s only a part of their overall PPC strategy. Done right it can bring sales to a level never thought possible. To find out if paid search is right for you, we recommend reaching out to us to talk about the specifics of your business.

AB Testing Audit and Setup
We handle everything for you, from creating test strategies and ideas, to test design, implementation and analysis (these are known as full service testing agencies). We provide all necessary testing roles and expertise (for example test managers, test strategists, test developers (most cases) and designers, project managers). We steady your business and learn all about it as well as your clients. We help break down internal testing barriers, and help build understanding of the need to test and the great impact of it. You don’t have to learn testing tools and best practices if you don’t want to – you can leave everything up to us.

Social Media Audit and Setup
We do a full social media audit of your current efforts as well as those of your competitors, and conclude with a deliverable strategy. We devise a social media strategy, creating a social media marketing plan, providing Facebook management and marketing, B2B marketing through LinkedIn, or running a program of social media monitoring and reporting.

Monthly meetings with your Specialist
The SEO Specialist works on your account so we can make sure you stay informed on progress and allow you to give us continuous feedback.

Monthly Reports
Your monthly reports will keep you updated on all the progress we have made. These reports are the perfect complement to your monthly one-to-ones.

Great Opportunities
We capture additional business leads and develop lasting relationships with your customers through our Social Media strategies.

Contact Crooked Tooth Media at 805-405-1516 for a no cost, no obligation consultation today!