Category SEO Westlake Village

Is Your Business Showing Up in Local Search?

As businesses and customers compete for each other online, local search is becoming an increasingly important part of online marketing.

Local Search Marketing

Local Search Marketing

Businesses are in fierce competition to get noticed in search engine results. And here is why:

  • Search is moving away from desktop
  • Traffic from local searches converts better
  • Google supports local business
  • Google is constantly redefining search results to serve users better
  • There is less competition in local search than in global search

Google My Business Profile – Google My Business is a program that allows you to fill out all of the information about your business. Google uses this information to have a complete understanding of your business and to determine how to rank your agency in the search results. It is best practice to claim your profile and provide accurate information to Google so they’ll your agency in the search results. It is best that you answer every question they ask about your agency with as much details as possible making sure to use keywords you want to rank for. Make sure your business profile is 100% filled out. Previously, this product has been called Google+ and/or Google Places so you might already have a profile setup. If so, make sure it is up to date with all of your information and link to your website, business address, etc.

Setup a Places for Bing Profile – Don’t forget about listing your agency with other search engines such as Bing. Bing powers more than 33% of US searches. Bing Places lets you setup your profile for your agency’s information such as location, phone #, link to you website and hours of operation. You should answer all the questions they ask about your agency as completely as possible and you can upload images as well.

And that is just the beginning! You should also look into claiming your profile on sites such as Yelp.com, YellowPages, FourSquare, LinkedIn and others.

Still Confused or Overwhelmed? Here is how we can help, by setting up your local profiles for you… Let us handle your online business marketing so you can get back to doing what you do best – running your company.

Contact Us Today at 805-405-1516 or fill out our form to learn how we can help take your business to the next level

Our Projects and Who we’ve worked with…

Crooked Tooth Media provides big brand strategies adapted for your small or large business.

Crooked Tooth Media Projects

Consulting Services;

~ Web and Graphic Design Firm, that specializes in Usability
~ Mobile Usability/Design
~ Lead Generation
~ App Development
~ Writer, Author, Script Writer, Blogger
~ Social Media Marketing (Twitter, Facebook, Tumblr, LinkedIN) – Optimization
~ Facebook Testing and Optimization
~ Search Engine Optimization
~ Search Engine Marking
~ Pay Per Click
~ Ecommerce Solutions
~ Branding
~ Syndication
~ Analytics

How We Started…

Robert Roslauski founded Crooked Tooth Media (formerly goplacez, llc and CyberX) in 1998, using his extensive experience in the online industry. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding.

An expert in lead generation, he has worked in the following industries; Mortgage, Home and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more.

He has worked on website for such companies as; MasterCard, Priceless.com, LowerMyBills, ClassesUSA, Realtor.com, Spreadthered.com (Coca-Cola), JPMorganChase, American Century, Conway, Lincoln Financial, Oracle, Chrysler Canada (French and English), Dodge Canada (French and English), Jeep Canada (French and English), Chrysler Gift Gallery, Dodge Goods, Jeep Gear, Chrysler International, Chrysler Rewards, Marsh, and Waste Management.

Putting You On The Map

Google Street View is a premium-quality, 360-degree interactive virtual tour of your business powered by Street View technology. It’s simple, fast and affordable.

VIRTUAL TOURS HELP DOUBLE INTEREST IN BUSINESS LISTINGS

Google Maps Stats

Google Maps Stats

Those who view a listing with a virtual tour are twice as likely to be interested in making a purchase. And among 18-34 year olds in particular, prospects are 130% more likely to purchase something based on a having a tour.

The benefits of Google Street View and your return on investment;

  • Invite customers inside to experience your business’s ambiance and decor with familiar Street View navigation.
  • Add premium imagery to your presence in Google Search results, Google Maps and Google+.
  • Customers can Google Maps Business View on their computers, smartphones or tablets.

Examples:

Dr Harr Orthodontics Ventura, CA

Kids World Family Entertainment Center Oak Park, CA

Online Consulting Services

Consulting Services
Consulting

Consulting

Our Consulting Services, can help you with four critical areas of your online business; Search Engine Optimization, Search Engine Marketing (Pay Per Click), Social Media and Ab Testing – Conversion Optimization. Let us handle your online business marketing so you can get back to doing what you do best – running your company.

Crooked Tooth Media can help any business or professional to develop a steady stream of online traffic leads and sales. Crooked Tooth will take the time to discuss your industry, your competition, your needs and your goals. We will then custom develop a program that performs to meet those needs and goals.

SEO Consulting – Initial Local SEO Audit and Setup
We discover any problems and lay the best possible foundation for your Local SEO campaign. Not sure why your Google Plus listing isn’t ranking well? Dealing with duplicate listings on Google Maps? Want your business to be found in the Google Places section? We can help. Our Pricing

PPC Audit and Setup
Pay Per Click Advertising is a powerful and complex advertising option, and a must have for many businesses. It may be all that is needed by your business, and for others it’s only a part of their overall PPC strategy. Done right it can bring sales to a level never thought possible. To find out if paid search is right for you, we recommend reaching out to us to talk about the specifics of your business.

AB Testing Audit and Setup
We handle everything for you, from creating test strategies and ideas, to test design, implementation and analysis (these are known as full service testing agencies). We provide all necessary testing roles and expertise (for example test managers, test strategists, test developers (most cases) and designers, project managers). We steady your business and learn all about it as well as your clients. We help break down internal testing barriers, and help build understanding of the need to test and the great impact of it. You don’t have to learn testing tools and best practices if you don’t want to – you can leave everything up to us.

Social Media Audit and Setup
We do a full social media audit of your current efforts as well as those of your competitors, and conclude with a deliverable strategy. We devise a social media strategy, creating a social media marketing plan, providing Facebook management and marketing, B2B marketing through LinkedIn, or running a program of social media monitoring and reporting.

Monthly meetings with your Specialist
The SEO Specialist works on your account so we can make sure you stay informed on progress and allow you to give us continuous feedback.

Monthly Reports
Your monthly reports will keep you updated on all the progress we have made. These reports are the perfect complement to your monthly one-to-ones.

Great Opportunities
We capture additional business leads and develop lasting relationships with your customers through our Social Media strategies.

Contact Crooked Tooth Media at 805-405-1516 for a no cost, no obligation consultation today!

Search Engine Optimization

Search Engine Optimization

Search Engine Optimization, or SEO, is the process of altering the content and other aspects of a Client’s website to target specific traffic and types of visitors to that website. SEO is a powerful program for growing site positioning and traffic and is the main staple for successful online marketing.

In contrast to Pay Per Click, or PPC, search engine optimization is a process that may take weeks or months to achieve desired results. This is because search algorithms look to many technical and contextual facets of a website including inbound link count, optimized content, and relevancy, in order to formulate page rankings and positioning.

It is also important to note that search algorithms change relevancy formulas on a regular basis, and your site’s optimization must be continually adjusted and maintained to keep it’s rankings across top search engines like Google and Yahoo. This is why we offers a search engine optimization plan based on initial setup and monthly maintenance, to ensure your site’s rankings do not negatively slide.

We start by auditing your site’s structure, content, competition, and current rankings, and move on to develop an executable action plan specifically designed to optimize and enhance your web site for top search engines.

Seo Services

~ Initial Consultation – We will schedule some time to get to know you and your business. We will try to understand your goals, what you have tried before and where you need help. From there we will develop a strategy.

~ Keyword Research –  is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

~ Website Submission Google, Yahoo & MSN Sitemap Creation – We will create XML site map of your website and submit it to major search engine, this will improve your ranking and it will make sure search engine do crawl all of your pages on your website. This way the search engines will be able to find your pages each time they crawl your site and find any new pages that are created.

~ Local SEO – Local Listings give you an upper hand, because you show up when people are searching locally. Be found on Google Maps, Yahoo Local, Yelp and many more.

~ Mobile Design or Responsive Design – Serves the same HTML code on the same URL regardless of the users’ device (desktop, tablet, mobile, non-visual browser), but can render the display differently (i.e., “respond”) based on the screen size. Responsive design is Google’s recommended design pattern.

Quality Content – The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. Good content is relevant to your business and and doesn’t waste the user time. Engaging and compelling writing is a must. Quality content will capture the reader’s attention and grip them until the very end. The only way to accomplish this is by writing in a compelling and engaging manner. The content on your site should be organized in a logical way. This is not only good for SEO, it also helps visitors on your site find other related content easily. (The longer they stay on your site, the better.)

~ Title Tag Modification – We will make sure your page title have the correct content, specially the targeting keywords we are going to work on. We will check for all the Errors and delete unnecessary symbol signs.

~ Robots.txt Optimization – We will check the programming of your Robots.txt, make sure they are coded correctly and they don’t have any blocks or incorrect no-follows attributes in it. We can create them for you if you haven’t already

~ Image ALT Tag – We will check all of your website images, check their ALT tags and add necessary tags and fix any errors your site might have in Images ALT tags.

~ Header Tag Optimization – Correct or targeting content in H1 heading tags is very valuable for search engines when it comes to ranking your site for specific keywords.

Online Marketing Pricing

Marketing Starter Marketing Plus Marketing Pro
Google Analytics Setup Google Analytics Setup Google Analytics Setup
Google Webmaster Setup Google Webmaster Setup Google Webmaster Setup
Adwords Setup Adwords Setup Adwords Setup
1 Campaign Up to 3 Campaigns 1 Campaign
5 Ads 10 Ads 20 Ads
Keyword Research Keyword Research Keyword Research
20 Keywords 50 Keywords Unlimited Keywords
Google Places (Local Business Setup) Google Places (Local Business Setup) Google Places (Local Business Setup)
Search Engine Submission Search Engine Submission Search Engine Submission
Onsite Optimization Onsite Optimization Onsite Optimization
Monthly Analytics Breakdown Monthly Analytics Breakdown Monthly Analytics Breakdown
Competitor Analysis Competitor Analysis
Reputation Management Reputation Management
2 Weekly Blog / Articles 5 Weekly Blog / Articles
One Hour / Month Phone Consult Custom Phone Consultations
Social Media Starter (management) Social Media Starter (management)
Offsite Optimization Offsite Optimization
Manage Other Ad Campaigns (such as Bing, Twitter, Linkedin, Yellow Pages, etc.)
Other Analytic Reports
Website Targeted Traffic
Backlink Management
$400 / Month* $700 / Month* Custom Quote*
*Does not include PPC Budget *Does not include PPC Budget *Does not include PPC Budget

Social Media Pricing

Social Media Starter Social Media Plus Social Media Pro
Basic Social Media Setup (*setup could include any of the following; facebook, twitter, instagram, snapchat, pinterest, linkedin, etc.) Basic Social Media Setup (*setup could include any of the following; facebook, twitter, instagram, snapchat, pinterest, linkedin, etc.) Basic Social Media Setup (*setup could include any of the following; facebook, twitter, instagram, snapchat, pinterest, linkedin, etc.)
10 Posts Per Week 20 Posts Per Week Unlimited Posts Per Week
Follower + Engagement Increase Follower + Engagement Increase Follower + Engagement Increase
Monthly Analytics Breakdownn Monthly Analytics Breakdownn
Weekly PDF Post Previews Weekly PDF Post Previews
Up to 3 Logos Up to 3 Logos
One Hour / Month Phone Consult Custom Phone Consultations
Content Creation
Web Site Optimization
SEO Consultation
Reputation Management
Pay Per Click – Management
$400 / Month* $500 / Month* Custom Quote*
*Cancel Anytime, does not include paid advertising on social media provider sites *Cancel Anytime, does not include paid advertising on social media provider sites *Cancel Anytime, does not include paid advertising on social media provider sites

Contact Crooked Tooth Media at 805-405-1516 for a no cost, no obligation consultation today!