7 Tips for Local Search Marketing

Local SEO Tips

7 Tips for Local Search Marketing that you must do Today!

Local search engine optimization is the most important SEO task that focuses on optimizing a website (and/or business) to be found in local search results. Now, local search results are given even more prominence in search results pages, so Local SEO efforts are much more important!

You want to show up when a user searches “restaurants near me” or “veterinarians in Thousand Oaks, CA” … or else your will be losing out to your competition.

  1. Maintain accurate business listings online – First make sure you are utilizing this amazing tool on both Google and Bing and fill out the information completely. Check that your information is correct frequently and update info regularly. Make sure those business hours are correct and don’t forget the Holiday schedule.
  2. Utilize Social Media – create your strategy and review it regularly, define your audience and goals and track your progress! It’s not just about Likes and Followers, it’s about engagement. Social media platforms are free, so use them.
  3. Manage Your Reputation on Review Sites – Claim your profile and make sure your information is correct. Tell your story and be transparent and don’t leave bad reviews unanswered. But, most importantly Avoid Emotional Responses!
  4. Optimize Your Content on Your Website – Creating content catered to your niche and location is going to make an impact on your local search rankings. Keep your content fresh.
  5. Landing Pages Per Location – Search engines are crawling your site often and finding the most comparable matches to provide as a result in the search engine results page. By having a specific landing page for each of your business locations, search engines can easily locate your listing and deliver the appropriate location to the searcher.
  6. Make sure your website is Mobile Friendly – Google announced their mobile-first search index, a move that would provide a mobile-first approach when delivering search engine results. Basically, websites that are optimized for mobile devices will show up more prominently than those that are not. 60 percent of mobile searchers on their phones who conduct local searches are looking for things like a local businesses just before arriving at a store.
  7. Repeat steps 1-6 quarterly and track your progress.

Please contact us at 805-405-1516 for a free initial consultation. Make the first step to empower your business online today!

Robert Roslauski founded Crooked Tooth Media in 1998, An expert in lead generation, he has worked in the following industries; Mortgage, Home Loans and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding. Rob has a BA from Saint Louis University.

Robert Roslauski is available for Consulting and for speeches on Internet Marketing and Lead Generation. Please contact Robert at 805-405-1516. 

Is Your Website Compliant?

Privacy Policy

There are many reasons why you need Privacy Policies:

  • Avoid massive fines from the government
  • Limit your liability
  • Keep control of your website
  • Protect your intellectual-property
  • Ensure legitimacy to your website visitors

Write a Privacy Policy… How?

We can help you with getting a Privacy Policy uploaded to your website that automatically updates.

Remember, Any website you build that collects as little as an email address on a contact form is collecting ‘Personally Identifiable Information’ (PII). States across America are proposing privacy laws to protect its citizens and their PII. The problem is that citizens visit websites that are located beyond state lines. That means most businesses that collect PII via their website will need a Privacy Policy that is updated as these bills become laws.

Please contact us at 805-405-1516 for a free initial consultation. Make the first step to empower your business online today!

Robert Roslauski founded Crooked Tooth Media in 1998, An expert in lead generation, he has worked in the following industries; Mortgage, Home Loans and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding. Rob has a BA from Saint Louis University.

Robert Roslauski is available for Consulting and for speeches on Internet Marketing and Lead Generation. Please contact Robert at  805-405-1516.

Top Ten Landing Page Tips

Landing Pages

Top Ten Landing Page Tips for your Business

  1. Don’t send any traffic (Ad campaign traffic of any sort) to your homepage. Use a Landing Page!
  2. Each landing page should have a single purpose and thus a single focused message.
  3. The primary headline of your landing page matches the ad visitors clicked to get there. Don’t cause unnecessary confusion by mixing messages.
  4. Make your call to action (CTA) big and position it above the fold. Use bright colors such as orange or green.
  5. Use Directional cues such as arrows or hero shots (photos of people) pointing to the form or submit button.
  6. Remove unnecessary content, reduce the clutter.
  7. Use real testimonials (with pictures) for authenticity. Make sure you have the customers approval.
  8. Simplify your copy by using bullets and short sentences.
  9. Show your phone number so people can contact you immediately. NOTE: track calls from your landing page so that you understand the success of each campaign.
  10. Always be testing! A/B test the landing page often and track the results. Let the customer decide which page works best. Even tests out each tip above. Try different fonts, sizes, colors, and layouts.

We’ve ideated and performed over 8,000 landing page and form test in the past 10 years, we’re bullish on A/B testing. You will be surprised by some of your results.

Please contact us at 805-405-1516 for a free initial consultation. Make the first step to empower your business online today!

Robert Roslauski founded Crooked Tooth Media in 1998, An expert in lead generation, he has worked in the following industries; Mortgage, Home Loans and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding. Rob has a BA from Saint Louis University.

Robert Roslauski is available for Consulting and for speeches on Internet Marketing and Lead Generation. Please contact Robert at 805-405-1516.

Is Your Business Showing Up in Local Search?

As businesses and customers compete for each other online, local search is becoming an increasingly important part of online marketing.

Businesses are in fierce competition to get noticed in search engine results. And here is why:

  • Search is moving away from desktop
  • Traffic from local searches converts better
  • Google supports local business
  • Google is constantly redefining search results to serve users better
  • There is less competition in local search than in global search

Google My Business Profile – Google My Business is a program that allows you to fill out all of the information about your business. Google uses this information to have a complete understanding of your business and to determine how to rank your agency in the search results. It is best practice to claim your profile and provide accurate information to Google so they’ll your agency in the search results. It is best that you answer every question they ask about your agency with as much details as possible making sure to use keywords you want to rank for. Make sure your business profile is 100% filled out. Previously, this product has been called Google+ and/or Google Places so you might already have a profile setup. If so, make sure it is up to date with all of your information and link to your website, business address, etc.

Setup a Places for Bing Profile – Don’t forget about listing your agency with other search engines such as Bing. Bing powers more than 33% of US searches. Bing Places lets you setup your profile for your agency’s information such as location, phone #, link to you website and hours of operation. You should answer all the questions they ask about your agency as completely as possible and you can upload images as well.

And that is just the beginning! You should also look into claiming your profile on sites such as Yelp.com, YellowPages, FourSquare, LinkedIn and others.

Still Confused or Overwhelmed? Here is how we can help, by setting up your local profiles for you… Let us handle your online business marketing so you can get back to doing what you do best – running your company.

Contact Us Today at 805-405-1516 or fill out our form to learn how we can help take your business to the next level.

Robert Roslauski founded Crooked Tooth Media in 1998, An expert in lead generation, he has worked in the following industries; Mortgage, Home Loans and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding. Rob has a BA from Saint Louis University.

Robert Roslauski is available for Consulting and for speeches on Internet Marketing and Lead Generation. Please contact Robert at 805-405-1516.

Our Projects and Who we’ve worked with…

Crooked Tooth Media provides big brand strategies adapted for your small or large business.

Crooked Tooth Media Projects

Consulting Services;

~ Web and Graphic Design Firm, that specializes in Usability
~ Mobile Usability/Design
~ Lead Generation
~ App Development
~ Writer, Author, Script Writer, Blogger
~ Social Media Marketing (Twitter, Facebook, Tumblr, LinkedIN) – Optimization
~ Facebook Testing and Optimization
~ Search Engine Optimization
~ Search Engine Marking
~ Pay Per Click
~ Ecommerce Solutions
~ Branding
~ Syndication
~ Analytics

How We Started…

Robert Roslauski founded Crooked Tooth Media (formerly goplacez, llc and CyberX) in 1998, using his extensive experience in the online industry. Specializing in Consumer Experience, Usability, Interface Design, Human Factors, Lead Generation, Web Analytics, Search Optimization, and Search Marketing, Social Media Marketing, Pay Per Click and Branding.

An expert in lead generation, he has worked in the following industries; Mortgage, Home and Personal Loans, Insurance, Home Improvement, Real Estate, Online Schools, Entertainment, Travel and more.

He has worked on website for such companies as; MasterCard, Priceless.com, LowerMyBills, ClassesUSA, Realtor.com, Spreadthered.com (Coca-Cola), JPMorganChase, American Century, Conway, Lincoln Financial, Oracle, Chrysler Canada (French and English), Dodge Canada (French and English), Jeep Canada (French and English), Chrysler Gift Gallery, Dodge Goods, Jeep Gear, Chrysler International, Chrysler Rewards, Marsh, and Waste Management.

Putting You On The Map

Google Street View is a premium-quality, 360-degree interactive virtual tour of your business powered by Street View technology. It’s simple, fast and affordable.

VIRTUAL TOURS HELP DOUBLE INTEREST IN BUSINESS LISTINGS

Google Maps Stats

Google Maps Stats

Those who view a listing with a virtual tour are twice as likely to be interested in making a purchase. And among 18-34 year olds in particular, prospects are 130% more likely to purchase something based on a having a tour.

The benefits of Google Street View and your return on investment;

  • Invite customers inside to experience your business’s ambiance and decor with familiar Street View navigation.
  • Add premium imagery to your presence in Google Search results, Google Maps and Google+.
  • Customers can Google Maps Business View on their computers, smartphones or tablets.

Examples:

Dr Harr Orthodontics Ventura, CA

Kids World Family Entertainment Center Oak Park, CA

Fitness Trainer Websites

Fitness Trainer Mini Websites

Get your Fitness Trainer Website Today!

Fitness Trainer Mini Website

Fitness Trainer Mini Website

Special Price of $199 setup + $39/mo

This website converts visitors into leads.

Sometimes visitors come to a website and become overwhelmed with all of the information on a website. They then leave without contacting you to learn more. Our websites give the user just enough information to want more…  The contact form is right there for them to fill out to learn more about your business and services. And Guess what! You know have their information to contact them and follow up on the lead.

Click to see the Fitness Trainer Mini Website >>

Call Us Today to Learn More – 805-405-1516

Generating leads – both high in quantity and quality – is a business owner’s most important objective. A successful lead generation engine is what keeps the funnel full of fresh new clients. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. So, what gives?

We can help, we’ve had great success generating website visitors into leads in your inbox.

Already have a website! That is okay, use it as a Landing Page to capture Leads.

We can plug it into your existing website so that it shares the same domain and branding.

Landing Pages Equal More Leads

According to a recent marketing benchmarks report, companies see a 55% increase in leads by increasing landing pages from 10 to 15. The more content, offers, and landing pages you create, more opportunities to generate more leads for your business.

Call Us Today to Learn More – 805-405-1516

Essential Mobile Stats

Every Entrepreneur Should Know…

Contact Crooked Tooth Media at 805-405-1516 for a no cost, no obligation consultation today!

Essential Mobile Stats

Essential Mobile Stats